Insights
Insights
Practical, plain-English guides to the technology behind marketing, plus news from LS Techno.
Company news
Introducing the free MarTech Stack Audit
A free, written review of your website, hosting, DNS, tracking, integrations and tool spend, with a prioritized list of what to fix first.
24 Sep 2026 · 1 min read
Hosting
Shared, VPS or managed cloud? Website hosting explained for marketers
Hosting feels like an IT decision, but it shows up in your conversion rate, your ad costs and whether the site survives launch day. Here's what each type of hosting means for marketing.
22 Sep 2026 · 4 min read
DNS
The website launch checklist: domains, DNS, SSL, tracking and speed
Most launch-day problems come from a short list of technical details. This is the checklist we use to launch marketing websites without losing rankings, leads or email.
18 Sep 2026 · 5 min read
Analytics & tracking
How to connect your CRM, website and ad platforms without breaking your data
Connecting your website, CRM and ad platforms is how you find out which campaigns produce customers rather than clicks. Here's how to design the data flow, and the mistakes that quietly corrupt it.
15 Sep 2026 · 5 min read
DNS
SPF, DKIM and DMARC explained: why your marketing emails land in spam
If your newsletters and campaign emails keep landing in spam, three DNS records are the first place to look. Here's what SPF, DKIM and DMARC do, and how to set them up without breaking anything.
8 Sep 2026 · 5 min read
CRM
What is a MarTech reseller, and why buying through one can cost less than going direct
Most marketing teams buy software one tool at a time, straight from the vendor. Here's what a MarTech reseller does differently, how the pricing works, and when it's worth it.
2 Sep 2026 · 5 min read
The MarTech Brief
One useful email a month on websites, hosting, deliverability and the tools behind marketing.