Industries
Marketing technology for your industry.
Every sector has its own stack, its own weak spots and its own busy season. Here's what we typically find, and what we set up, for the businesses we work with most.
E-commerce
Stores that stay fast on the busiest day of the year
Typical stack: Store platform, payment gateway, email and SMS platform, reviews app, ad platforms with conversion APIs, analytics.
What we usually find: Slow product pages weighed down by apps; abandoned-cart emails landing in spam; ad platforms that can't see real revenue; hosting that struggles on sale days.
- Store performance tuning and app clean-up
- Email authentication and deliverability for campaign and order emails
- Server-side conversion tracking with revenue
- Capacity planning and monitoring for sales and launches
Professional services
Every enquiry reaches the right partner, fast
Typical stack: Website with contact and booking forms, CRM, email marketing, calendar booking, document signing, practice or project management.
What we usually find: Enquiries sitting in a shared inbox; no idea which marketing channel brings in clients; domains and email set up years ago by someone who's left.
- Forms and booking connected to the CRM with source tracking
- Lead routing and automatic follow-up
- Domain, DNS and email authentication clean-up
- A website your team can update without a developer
SaaS & technology
Marketing site, product and CRM telling the same story
Typical stack: Marketing site on a headless CMS or site builder, product analytics, CRM, marketing automation, ad platforms, in-app messaging.
What we usually find: Signups not linked to campaigns; marketing site changes waiting on product engineers; several tools collecting the same data differently.
- A marketing site marketers can ship without engineering
- Signup and trial data synced to CRM and ad platforms
- One tracking plan across site, product and CRM
- Consolidated tool billing as the team grows
Hospitality & travel
Direct bookings that don't depend on luck
Typical stack: Website, booking engine, channel manager, email marketing, reviews, ads and metasearch.
What we usually find: Booking engine tracking that loses the conversion; slow, image-heavy pages; seasonal traffic spikes; guest emails in spam.
- Cross-domain tracking from website to booking engine
- Image optimization and CDN for fast pages worldwide
- Email authentication for booking and marketing emails
- Monitoring during peak season
Clinics & healthcare
Patient enquiries handled carefully and quickly
Typical stack: Website, online booking, CRM or patient enquiry system, email and SMS reminders, reviews.
What we usually find: Sensitive enquiries emailed in plain text; booking forms that aren't tracked; outdated website plugins; unclear access to key accounts.
Note: We configure systems to support your compliance obligations; your practice remains responsible for its regulatory compliance.
- Secure, minimal-data enquiry and booking forms
- Access control and 2FA on every system
- Consent-aware tracking
- Hardened, monitored hosting